Games are really Sweepstakes that employ the use of some type of tangible "gimmick," or device.

The primary point of difference between a random-draw Sweepstakes and a game is that it is impossible, at the beginning of a Sweepstakes, to determine how many entries will be received, and therefore, how many participants will be involved. This, in turn, effects the odds of winning. In a game, however, the sponsor knows up-front the “universe” of game pieces being produced, how many prizes are being offered, and, therefore, exactly what the odds are of any individual game piece being a winner… at every level of prize being offered. It is mandatory, therefore, to state the odds of winning in conjunction with every Game offered to the public.

The primary benefit of Games is that they’re:

The following is a list of standard game tactics in the promotional industry that can be used to achieve a variety of objectives: