Contests are different from Sweepstakes in several ways:
You can require a purchase as part of the entry process, unlike Sweepstakes in which “No Purchase Necessary” is a standard mandate. (Some caveats and restrictions apply, but, for the most part, it’s perfectly legal).
It’s not just dumb luck. The winner of a Contest must provide a degree of individual skill or uniqueness in one of the following manners:
Intellectual – writing a song, completing a crossword puzzle, taking an exquisite photograph, composing a themed essay, whipping up a creative, new recipe, etc., all require a degree of intellectual talent and/or skill.
Personal attribute – this may include having "the most beautiful smile," the "prettiest red hair," even something like "best buns" requires a unique physical/personal attribute.
Sports ability – this could include kicking a 50-yard field goal, tossing bean bags into the open window of a moving automobile, making a half-court basketball toss, longest drive or a hole-in-one attempt on a golf course, etc.
All entrants efforts must be judged and/or evaluated. Unlike a Sweepstakes, in which case winners are randomly selected from among all entries received, and the remaining entries are never opened and/or are disposed of, all Contest entries must be individually evaluated and ranked.
We handle it all, from start to finish.