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Alliance also is a contest management provider provider which can help you run an efficient and effective user-generated contest promotion with little risk. Contests are different from sweepstakes in several ways. Contests are not just games of chance like a sweepstakes promotion. Many brands today prefer contests because they can require a purchase and they create a database of confirmed users unlike sweepstakes in which “No Purchase Necessary” is a standard mandate. Some caveats and restrictions however do apply. The winner of a contest must provide a degree of individual skill or uniqueness. Most user-generated contests today consist of a video contest, and essay contest, a photo contest or a combination of those. User-generated contest often used to help reinforce the brand or product/service attributes and their positioning in the marketplace because they involve the brand in the creation of content. Video contests are very popular now since users can post the videos they create on YouTube and then link to it from their Facebook and Twitter pages. Sponsors of a user-generated contest must have iron-clad rules to protect themselves again copyright infringement on the part of the entrants as well as clearly state that the sponsor has the rights to the submitted content so they may use it in their future marketing. Alliance Contest Management services include: |
